NOW:53154:USA00949
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA00949
35°
H 45° L 33°
Flurries | 15MPH

Meijer Donates Trucks, Trailers and Food to Feeding America Eastern Wisconsin

Jan. 21, 2014

Local food bank “earns” 132,510 pounds of food through social media campaign

In an effort to build upon its philanthropic efforts in Wisconsin and ease the toll the holidays take on food banks, Midwest retailer Meijer today donated two semi-trucks and trailers full of food to Feeding America Eastern Wisconsin, a food bank dedicated to distributing food to 1,000 food pantries, meal programs and other nonprofit agencies in eastern Wisconsin.

Meijer committed to filling the donated trucks with 5 pounds of food for every use of the hashtag #MeijerGivesWI on a social media campaign that kicked off earlier this week. Feeding America Eastern Wisconsin rose to the challenge, working with supporters to mention the hashtag a total of 770 times on Twitter and liking/sharing 5,732 times on Facebook, raising a total of 32,510 pounds of donated food to stock the food bank during this critical time of post-holiday giving.

Instead of just donating the amount of food generated from the campaign, the Grand Rapids, Mich.-based retailer announced it was donating an additional 100,000 pounds of food to Feeding America Eastern Wisconsin.

“Meijer wants to be a good neighbor in the communities we serve,” Meijer Co-Chairman Hank Meijer said. “It is important to us to demonstrate that commitment even before we open stores in the Milwaukee-area. We partner with Feeding America in other states in the Midwest, and are particularly excited to extend that partnership here to benefit the Wisconsin organization and get good food to people who need it.”

Feeding America Eastern Wisconsin distributes more than 20 million pounds of food every year out of its warehouses in Milwaukee and Omro in the Fox Valley. The donated trucks will improve the food bank’s ability to distribute food through their network of hunger relief programs located in 36 counties throughout eastern Wisconsin. On average, Feeding America Eastern Wisconsin serves 330,000 people every year, including 105,000 children.

“Hunger doesn’t end when the holiday season is over,” said Bonnie J. Bellehumeur, president of Feeding America Eastern Wisconsin. “The timing of this donation proves Meijer understands that getting food to those who are struggling is a year-round challenge. This generosity from Meijer will have a significant impact on our ability to serve more people in need. We look forward to working with Meijer for a long time to come.”

Meijer is expanding into Wisconsin and has announced plans to open several Milwaukee-area stores as early as 2015. The retailer has a strong family and corporate tradition of caring, including significant support of hunger relief initiatives in the communities it serves. In fact, Meijer gives more than 6 percent of its net profit to charitable organizations each year, as well as offers a food rescue program at each of its 204 stores, and has a signature program called Simply Give that has generated more than $8 million for its food pantry partners throughout the Midwest.

The two semi-trucks and trailers donated to Feeding America Eastern Wisconsin were previously part of the Meijer truck fleet and replaced with ones that offered the latest technology in emissions control. The vehicles are part of a larger donation of 10 semi-trucks and 20 trailers – valued at nearly $400,000 – Meijer gave last year to food banks in the Midwest. Since 2010, Meijer has donated 60 trucks and 20 trailers to food banks and other community partners.

All of the vehicles were reconditioned and prepped for their next use, including new tires, maintenance inspections and new graphics specific to each donation recipient.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Please follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/Meijer.

PHOTO: Meijer donated two semi-trucks and 132,510 pounds of food to Feeding America Eastern Wisconsin. Pictured above are Meijer President J.K. Symancyk (left), Co-Chairman Hank Meijer (center), and Feeding America Eastern Wisconsin President Bonnie Bellehumeur (right). Meijer has announced five stores in the greater Milwaukee area, including one in Oak Creek, scheduled to open in 2015.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Preps football photos of the week: Level 2 10:25 PM

» Hale Interchange ramp to reopen Friday 10/30

» Photo Gallery: WIAA state soccer tourney day one 10/30

» Root River Theatre continues local talent search for winter production 10/30

» Man hits workers with gravel because construction made it difficult to get into his driveway 10/30

» Helicopter helps place HVAC units on Meijer at Drexel Town Square 10/29

» Elderly resident with asthma trapped in elevator at Country View Retirement Home 10/29

» Building residents cited after fight breaks out about mail 10/28

» Poll: Who will win Level 2 game: Franklin or Oak Creek? 10/28

» Raising the American flag(s): support for Greendale Veterans Memorial remains strong 10/28

» In a new proposed OCFSD course, students would build a house 10/27

» Suburban roundup: Week one of the WIAA football postseason 10/27

» Franklin defense locks down Kenosha Bradford 10/25

» Preps football photos of the week: Level 1 10/24

» Franklin Police investigate armed robbery at North Shore Bank 10/24

» Franklin boys volleyball team wins Southeast divisional title 10/22

» Glen Morrow hired as new Franklin City Engineer 10/22

» Poll: Which area team will win a state football title? 10/22

» Franklin's EDC remains clouded in political dust-up 10/21

» Man arrested for fraud after ordering food, passing out and leaving eatery 10/21

» Teen drug use, prevention panel discussion Thursday, Oct. 30 10/21

» Early voting now open at Oak Creek City Hall 10/21

» County Supervisor Steve Taylor to host Oak Creek town hall meeting on Wednesday 10/20

» County Supervisor Steve Taylor to host Hales Corners town hall meeting on Wednesday 10/20

» Across Wisconsin, uneven property assessments fly in the face of fairness Updated:  10/19

View All Posts Got a tip? Welcome rss

Advertisement

Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

Advertisement

Local Business Directory

Advertisement

CONNECT    

Advertisement